Our name says it:
Direct Mail campaigns are
easier than ever

Instead of mass communication, eesii enables relevant touchpoints.

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eesii CONNECTS THE OFFLINE WITH THE
ONLINE MARKETING

Thanks to eesii, the Direct Mail channel can be operated as efficiently as is already known from online marketing. With eesii, you can use the automation capabilities of digital channels to contact your customers at the right time with personalized Direct Mails.

  • Setup

  • Layout upload, activation and gallery

  • Campaign planning and production

  • Print and mail delivery

  • Delivery

Effective one-to-one

Why are direct mails so important in customer communication?

  1. Long-term effect and attention

    Permanent brand engagement through multisensory perception and prolonged visibility in your customers' households

  2. Direct mail does not require an opt-in

    Reach 100% of your customers in full compliance with data protection regulations using targeted direct mail

  3. From new customers to repeat buyers

    High-quality direct mails are appreciative, emotional, and enable an increase in the conversion rate

For occasions that reach your
customers precisely

Thanks to digital and printing technology, we create dynamic and personalized print mailings that can be tailored to the needs of each individual recipient. This gives you more control and flexibility over the printing process, saving you time, costs, and lengthy workflows.

  • New customer

    • Welcome Mailing
    • 2nd Order Push

  • Existing customer

    • Birthday mailing
    • Cross & Upselling
    • Churn

  • Moment of Truth

    • Shopping cart abandonment
    • Next Best Offer

  • Passivity

    • Reactivation
    • Last Call Bonus

  • Winback

    • Next Best Offer

Three application examples

A selection of common direct mail use cases that not only save manual effort but can also be tailored specifically to your customers.

  • Existing customer

    Churn prevention or win-back campaign

    Optimized timing and highly personalized content are effective components for reactivating existing customers and winning back former customers. Acquiring new customers is more expensive than retaining existing ones, so express your appreciation with a high-quality direct mail.

  • Moment of Truth

    Shopping cart abandoners are the new customers of tomorrow

    You surely know it yourself: adding products to the shopping cart, but not placing the order in the end. However, by using Direct Mail, you have the opportunity to encourage your customers to make a purchase with a targeted offer, thus reducing the high abandonment rate.

  • Winback

    Next Best Offer for the Next Best Customer

    Instead of a one-size-fits-all strategy, you can achieve a stronger, more personalized customer engagement with individual product recommendations. You can infer areas of interest from your customers' purchase history or shopping carts and thus make them the perfect offer.

Start today and create
the right campaign for your customers.

Our Services

It's that simple
how it works eesii

Setup

  • Integrated into your Marketing Automation Suite

    Use your existing marketing automation suite for future direct mail campaigns. Whether it's API, webhooks, or file-based, we offer you flexible integration options.

  • Stand-alone

    If you are not using a marketing automation suite at the moment, you can use our stand-alone solution and easily import your customer data via CSV upload.

Layout programming and print data verification

  • Layout programming

    Simply upload your layout for your planned campaign and have it validated by our experts as well as equipped with variables. We leave nothing to chance.

  • Print data verification

    We review your print data and create the conditions for smooth and automation-capable delivery.

Campaign planning

  • Campaign planning

    • Various campaign types: You can choose between a standard, A/B, and variant campaign depending on your needs and intentions.
    • Product selection: We offer a variety of direct mail products. From postcards and self-mailers to letters, we have it all.
    • Cost-saving address cleansing: Once you have selected your campaign type and the associated products, we offer address cleansing in the next step. This not only saves costs, but you can also be sure at any time that your direct mails will be delivered.

  • Campaign Calculator

    We are committed to transparency and offer you the opportunity to check the costs of your planned campaign at any time and without obligation with our campaign calculator.

Print and mail delivery

  • Just print

    With us, you are in safe hands and can rely on our Direct Mail expertise — even without prior printing knowledge.

  • Mail delivery

    • Mail delivery: You can schedule the mail delivery and coordinate the dispatch of your campaign with your other marketing activities and channels.
    • Postage optimization: We handle the presorting of your Direct Mails so you can save additional costs.
    • Shipping: Choose from various shipping options and tailor them directly to your needs. We take your existing shipping conditions into account as soon as you place your campaign order.

Our expert team will show you how to
create dynamic and personalized print
campaigns that increase a conversion
rate.

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Frequently Asked Questions

How can I personalize print campaigns with eesii?

With extensive personalization and segmentation options, you can tailor your direct mailings to your customers in a personalized and targeted manner. In just a few clicks, you can create and send campaigns as needed. Choose between postcards, self-mailers, and cover letters—each print mailing is unique and tailored to your customers' needs.

How can I use eesii?

You can easily get in touch with us by filling out our form (https://eesii.com/register/). We will get back to you as soon as possible and help you set up your direct mail automation with eesii.

What are the advantages of programmatic print with eesii?

Targeted campaigns are an important tool in all marketing activities. With eesii, you can automate this process by integrating your direct mail into your cross-channel journey, thereby tailoring your communication precisely to your customers. Rely on effective one-to-one communication and avoid high wastage. The benefits are reflected in customer loyalty, conversion rates, and optimized costs, among other things.